Shark Tank India Backs Phitku, India's First Crystal Roll-On Deodorant Aimed at Eliminating Odour at the Source

Shark Tank India Backs Phitku, India's First Crystal Roll-On Deodorant Aimed at Eliminating Odour at the Source

Get latest articles and stories on Business at LatestLY. Bengaluru (Karnataka) [India], January 31: Gurgaon-based personal care startup Phitku has secured investment from Aman Gupta, Co-founder of boAt, and Anupam Mittal, Founder of Shaadi., after pitching what it claims is India's first crystal roll-on deodorant designed to eliminate odour-causing bacteria rather than mask smell with fragrance. The deal was struck at an valuation of ₹180 crore,…