Maharashtra FDA Issues Notices to Shah Rukh Khan, Ajay Devgn, Tiger Shroff over Vimal Elaichi Ad
The regulator said the campaign may indirectly promote the banned Vimal Pan Masala brand and asked the actors to explain their role.
- On Sunday, August 16, 2026, The Maharashtra Food and Drug Administration, headed by Tukaram Mundhe, issued show-cause notices to Bollywood actors Shah Rukh Khan, Ajay Devgn, and Tiger Shroff regarding their participation in the 'Vimal Elaichi' advertising campaign.
- Regulators suspect the campaign functions as surrogate promotion for the banned 'Vimal Pan Masala' brand, as Maharashtra has prohibited tobacco and nicotine-containing products since 2012 under the FSS Act.
- Directing the actors to remove advertisements from social media within 15 days, the FDA cited Sections 24 and 53 of the FSS Act and the Cigarettes and Other Tobacco Products Act, 2003.
- While the FDA seeks explanations regarding the actors' roles, the notices do not imply guilt; the company claims it manufactures no tobacco products for the 'Vimal' brand in the domestic market.
- This action follows a history of regulatory scrutiny, including a 2018 DGHS notice and a 2024 Delhi High Court ruling affirming the company's right to advertise non-tobacco products with constitutional sanction.
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59 Articles
India's Maharashtra FDA Warns Bollywood Stars Shah Rukh Khan, Ajay Devgn and Tiger Shroff Over Vimal Ad
India’s Maharashtra Food and Drug Administration (FDA) has warned Bollywood stars Shah Rukh Khan, Ajay Devgn and Tiger Shroff over their appearance in an advertisement for Vimal Elaichi, asking them to remove the promotion from their social media accounts and refrain from appearing in future advertisements for the product. The FDA has also asked the actors to provide details of their advertising agreements with the manufacturer and explain their…
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Social SamosaMaharashtra FDA issues notices to Shah Rukh Khan, Ajay Devgn, Tiger Shroff over Vimal Elaichi ad
New Delhi: The Maharashtra Food and Drug Administration issued show-cause notices to actors Shah Rukh Khan, Ajay Devgn and Tiger Shroff over their appearance in an advertisement for Vimal Elaichi. As per media reports, the regulator said the advertisement could amount to surrogate promotion of Vimal Pan Masala, a product prohibited in Maharashtra. The actors were asked to explain their role in the campaign. The notices were sent to Devgn at his …
Bollywood stars told to drop surrogate ad in Maharashtra's food safety drive
In a warning to Shah Rukh Khan, Ajay Devgn and Tiger Shroff, made public over the weekend, the state said the actors were promoting Vimal's cardamoms but the brand is associated largely with pan masala
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