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Serena Hotels relaunches its Loyalty Program with dailypoint’s Customer Data Platform
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Serena Hotels relaunches its Loyalty Program with dailypoint’s Customer Data Platform
Serena Hotels has partnered with dailypoint to reinvent the Prestige Club, the hospitality group’s loyalty program. With more than 30 properties in eight countries across Africa and Asia including Kenya, Tanzania, Rwanda and Pakistan, Serena Hotels has implemented dailypoint’s Customer Data Platform (CDP) to consolidate the data from Prestige Club in one place, create a modern loyalty scheme, boost its efficiency and improve the service offered …
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