Sephora Taps Lyft to Deliver Customers to Its Stores
6 Articles
6 Articles
Sephora Pays Customers To Visit Stores Instead Of Delivering Products
A Different Approach to Retail Innovation In an era where retailers are racing to deliver products faster to consumers’ doorsteps, Sephora is taking a decidedly different approach. The beauty retailer has partnered with Lyft to literally drive customers to its stores, signaling a strategic bet on the enduring value of in-person shopping experiences. The “Delivered to Beauty” Campaign Details From July 7-10, Sephora and Lyft Media are offering co…
Sephora teams up with Lyft to take on Prime Day
NEW YORK — As Amazon gears up for its annual Prime Day sales surge, Sephora is steering beauty lovers off their screens and into stores, literally. The prestige beauty retailer has launched its first-ever "Delivered to Beauty" campaign in partnership with Lyft Media, offering ride credits and exclusive in-store perks to shoppers in five major cities.Running concurrently with Amazon Prime Days, the initiative is Sephora’s bold move to reclaim the…
Summer is fast approaching, and with it comes the return of the favorite beauty attraction of the last vacation - Sephora BeautyBus! After last year's success, the iconic bus is heading to Poland again to take you on a tour full of colors, trends and great fun.
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