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Sensor Tower: In the second quarter of 2025, apps surpassed mobile games in IAP revenue for the first time

Summary by Game World Observer
While the mobile gaming market stagnates, the market for non-gaming apps is growing. This is reported by analysts at Sensor Tower, who studied the situation in Google Play and the App Store from April to June 2025.
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Game World ObserverGame World Observer

Sensor Tower: In the second quarter of 2025, apps surpassed mobile games in IAP revenue for the first time

While the mobile gaming market stagnates, the market for non-gaming apps is growing. This is reported by analysts at Sensor Tower, who studied the situation in Google Play and the App Store from April to June 2025.

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Game World Observer broke the news in on Wednesday, August 13, 2025.
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