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Senior and Junior CEO About Her Traditional Business: "It's Not Harder to Work, It's smarter."

Summary
In Eckernförde, where Textilhaus Krafft Lorenzen has existed since 1760, senior and junior managers maintain a special philosophy. In the interview, they report how they manage their family business so that it lasts for generations.
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1 Articles

noz.denoz.de

Oldest Textile House in Germany: Krafft Lorenzen Has Taken over the Ninth Generation

Krafft Lorenzen in Eckernförde is one of Germany's oldest textile stores. Founded in 1760, the company is managed in the ninth generation of families. Even Federal President Frank-Walter Steinmeier was impressed with his stippvisite.

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noz.de broke the news on Saturday, July 11, 2026.
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