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Senators Push for Ban on Drug Ads, Citing $5 Billion in Annual Pharmaceutical Spending

  • A bill aiming to ban direct-to-consumer pharmaceutical advertising in the United States has been proposed in the Senate by Bernie Sanders and Angus King.
  • The legislation responds to evidence, including a 2013 NIH study, showing such ads increase public pharmaceutical spending and inflate demand for costly drugs.
  • The bill seeks to ban advertisements for prescription medications across broadcast media, print outlets, online channels, and social networking sites to limit biased promotion and safeguard patients.
  • The pharmaceutical industry spent over $5 billion on TV advertising in 2024, with commercials making up more than 30% of evening news commercial time, while top drug companies earned $100 billion in profits.
  • If enacted, the act could lower healthcare costs by preventing promotion of expensive drugs over cheaper options and align the US with most countries banning such ads.
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World News broke the news in United States on Thursday, June 12, 2025.
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