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The Debate - Clothes at What Cost? French Fast Fashion Bill Puts Onus on Chinese Brands
- The French Senate overwhelmingly approved legislation on June 10, 2025, targeting the ultra fast-fashion industry to regulate its environmental and economic impact.
- This law follows a March 2024 unanimous vote by the National Assembly and responds to the rapid growth of the fast fashion market and its ecological damage, especially involving platforms like Shein and Temu.
- The bill establishes an eco-score evaluating emissions, resource use, and recyclability, bans advertisements and free returns, imposes sanctions on influencers, and obliges companies to inform consumers about environmental impacts.
- The Senate passed the bill 337 to 1, with taxes for lowest-scoring products set at up to €5 in 2025 rising to €10 by 2030, capped at 50% of the product price, while a joint committee will finalize the text by September after notifying the European Commission.
- Environmental groups criticized the bill for weakening its original ambition, noting it mainly targets two foreign brands and spares most French and European producers, leaving the legislation's full impact uncertain.
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French Senate approves bill to regulate ultra-fast fashion
The French Senate has overwhelmingly approved legislation aimed at regulating the ultra fast-fashion industry. The bill specifically targets Chinese e-commerce giants like Shein and Temu while imposing stricter environmental standards on the rapidly growing sector.
·Paris, France
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Last December, it was reported that former minister Christophe Castaner would advise China's giant Shein on a "regional committee." A polemic post that refused to "judge" Emmanuel Macron, evoking a "personal subject".
On Tuesday, June 10, the Senate passed a bill to curb the rise of the "fast fashion", embodied by the Chinese giant Shein.
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Leaning Left3Leaning Right4Center4Last UpdatedBias Distribution36% Center, 36% Right
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- 36% of the sources are Center, 36% of the sources lean Right
36% Right
L 27%
C 36%
R 36%
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