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College Football’s New Era: Big Money, Same Old Powerhouses Line up as the Favorites
Michigan State University adjusts to college football's NIL revenue sharing as programs must recalibrate finances to remain competitive, with millions paid directly to players, experts say.
- College football entered its first official revenue-sharing season under the new name, image, and likeness era in 2025.
- This new era follows a massive legal settlement forcing schools to share millions with players and parallels the NFL’s early 1990s free agency shift.
- Top programs like Texas Tech, led by billionaire-backed investments, and Indiana, transformed by coach Curt Cignetti's 54 transfer recruits, illustrate how programs reposition themselves.
- Deion Sanders said, "The next phase is we're going to win differently, but we're going to win," while Purdue’s athletic director Mike Bobinski called the rev-share world a chance for more balance.
- Experts expect better-managed programs to succeed as college football sorts back into familiar elite categories despite the major structural changes.
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13 Articles
13 Articles
Associated Press News+9 Reposted by 9 other sources
College football's new era: Big money, same old powerhouses line up as the favorites
Headline after headline during the offseason spoke to the same reality for college football: Millions of dollars are headed directly into the pockets of players, and only programs that can nimbly replenish their resources will succeed.
·United States
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Selmon and Votteler help MSU navigate new era of college football
Mississippi State football is looking to rebound in an era of uncertainty over the future of college athletics. A team that typically doesn’t recruit at the level of many Southeastern Conference peers is now tackling the newest foils in recruiting,…
·Cherokee County, United States
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Total News Sources13
Leaning Left7Leaning Right0Center4Last UpdatedBias Distribution64% Left
Bias Distribution
- 64% of the sources lean Left
64% Left
L 64%
C 36%
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