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Sellers in other countries struggle to maintain US customers as holiday shopping season starts

Small international sellers face up to 30% sales drops after U.S. tariffs and shipment delays raised costs and lowered consumer confidence, impacting holiday season revenue.

  • As the annual holiday shopping season kicks off, sellers abroad say the Trump administration ended the de minimis exemption Aug. 29, causing sharp U.S. sales declines three months later.
  • The $800 import threshold used to let many small packages clear tariff-free, but the Trump administration ended the de minimis exemption on Aug. 29 to curb illicit and low-quality imports, making ordinary packages subject to U.S. customs and tariff processing.
  • Martha Keith says U.S. sales have plummeted from about 85% to around 35%, with overall sales down about 30% as U.S. shipments now total about 10%.
  • Australia Post temporarily halted U.S. deliveries for about a month, so sellers shifted carriers to FedEx and UPS and faced higher costs, with Martha Keith needing an extra �5,000 to ship pre-sold advent calendars.
  • Sellers are shifting focus to domestic markets and tweaking inventories; Digi Wildflowers saw U.S. sales rebound after adding 'U.S. Import Duties On Us' banners while restarting European sales to diversify.
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abc News broke the news in United States on Tuesday, November 25, 2025.
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