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Self-Serve B2B Buying Is Forcing a Radical Shift in Go-To-Market Strategies

Summary by salesandmarketing.com
Sales reps have a diminished role in the early stages of the B2B buying cycle. AI-driven product demonstrations must communicate value quickly.
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Self-Serve B2B Buying Is Forcing a Radical Shift in Go-To-Market Strategies

Sales reps have a diminished role in the early stages of the B2B buying cycle. AI-driven product demonstrations must communicate value quickly.

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salesandmarketing.com broke the news in on Monday, June 9, 2025.
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