Self-regulation or formal oversight? Brand leaders weigh in on advertising in the age of AI

Self-regulation or formal oversight? Brand leaders weigh in on advertising in the age of AI

Goa: As generative AI redefines the creative and commercial fabric of marketing, questions around regulation, authenticity, and consumer protection are taking centre stage.  At a recent industry forum at Goafest 2025, senior leaders from Voltas, Hindustan Unilever Limited (HUL), MakeMyTrip, and Swiggy discussed the evolving role of regulation in advertising—and whether current norms are keeping pace with the industry’s rapid transformation. Whil…

Companies That Self-Regulate Benefit In Commercial Ways Too

Chinese companies that voluntarily adopt standards to improve workplace conditions are more likely to attract reputation-conscious buyers and boost exports to Western markets, according to new research from Cornell University. In recent years, pressure from activists has pushed businesses to take up codes of conduct, certification programs, and other forms of self-regulation. These tools aim to curb harmful practices, improve supply chain accoun…