Sejnene: with Carrefour and AMC, Dolls to Break the Taboo of Breast Cancer

In the rural areas of Tunisia, breast cancer remains a taboo subject. Too little discussion, it is often diagnosed too late. But in Sejnene, a village in the north-west of Tunisia, a discreet hope arises in the hands of pottery women. This ancestral know-how, recognized by UNESCO, is now reinvented at the service of a vital cause, and becomes the heart of an unprecedented awareness campaign, initiated by Carrefour in support of the Association d…

Sejnane's women transform their know-how into a strong message against breast cancer In the rural areas of Tunisia, breast cancer remains a taboo subject. Too little discussed, it is often diagnosed too late. But in Sejnane, a village in the north-west of Tunisia, a discreet hope arises in the hands of pottery women. This ancestral know-how, recognized by UNESCO, is now reinvented in the service of a vital cause, and becomes the beating heart of…