Sega’s ‘Sonic the Hedgehog’ Sets Multiyear Licensing Deal With International Olympic Committee

Sega’s ‘Sonic the Hedgehog’ Sets Multiyear Licensing Deal With International Olympic Committee

Sega Corporation and the International Olympic Committee have joined forces for a new multi-year agreement for "Sonic the Hedgehog."

IOC and SEGA Sign Multi-Year Licensing Deal Featuring Sonic the Hedgehog - Ministry of Sport

The International Olympic Committee (IOC) has announced a multi-year global licensing agreement with SEGA CORPORATION, bringing together two iconic brands — the Olympic rings and Sonic the Hedgehog — under a new co-branded merchandise program. Unveiled with early artwork from the upcoming “Five Rings” collaboration, the initiative marks a fresh entry into the IOC’s Global Licensing Strategy, a part of its broader Olympic Agenda 2020+5 plan to ex…

Sega teams up with International Olympic Committee

The new licensing agreement unites the Olympic brand and Sonic the Hedgehog in a celebration of speed, sportsmanship and global unity. Sega and the International Olympic Committee (IOC), the guardian of the Olympic Games and the leader of the Olympic Movement, have announced a new multi-year agreement celebrating the legacies of Sonic the Hedgehog and the Olympic brand. The first look at the upcoming Five Rings collaboration is available now, fe…

Sonic Goes for Gold with New Multi-Year Marketing Alliance with the Olympic Games

Gotta go fast.We tend to always associate SEGA with the Olympic Games, perhaps because of its various licensed tie-ins over the years – and, of course, the Mario & Sonic at the Olympic Games series.But at Paris in 2024, the publisher stepped away from the event, leaving something of a hole.Read the full article on pushsquare.com

Sega & Sonic Ring In Olympics With Multi-Year Licensing Deal

Sega’s Sonic the Hedgehog franchise is teaming up with the International Olympic Committee (IOC) in a multi-year licensing deal that celebrates the legacy of both brands. Announced via the official Olympics website, a first look at the upcoming “Five Rings” collaboration has been unveiled via an artwork that features Sonic and his friends alongside the Olympic symbol, highlighting the connection between the characters and the core Olympic values…