Sega Labbies Are Teddie Bears That Look Like Sonic and Joker

SEGA Labbies Teddy Bears Announced

SEGA has announced a new line of adorable plush toys based on their games. The line is called SEGA Labbies, and are teddy bears themed after characters from games that are under their umbrella. The…

Sega Labbies Are Teddie Bears That Look Like Sonic and Joker

The Sega Store locations in Tokyo and Shanghai will sell new Sega Labbies teddy bears based on Sonic, Persona, and Yakuza characters.

Finally – SEGA Labubu Have Arrived | Merchandise « SEGADriven

SEGA have decided to jump on the Labubu craze by releasing their own line of plush dolls based on characters from their own franchises. These new dolls are called SEGA Labbies and are due to be released at SEGA Store Tokyo and SEGA Store Shanghai on the 19th of December 2025. Of course there’s a Sonic one, but more interestingly there’s a Kiryu Kazuma doll, and also a Joker from Persona 5 doll. This suggests they’re marketing to a wider market t…