Sega Appears To Rule Out Using GenAI For All In-Game Creativity

Sega Appears To Rule Out Using GenAI For All In-Game Creativity

The company also adds some interesting remarks on working with indie developers

SEGA reportedly taking a ‘very cautious’ stance when it comes to using AI for game development

Despite comments to the contrary in the past, Sega’s senior executive officer/deputy chief business officer Tsuyoshi Saito has stated the company is currently being “very cautious” about how it incorporates AI into game development.  In a rather massive interview with Nikkei about all facets of Sega’s business, Saito touched on... The post SEGA reportedly taking a ‘very cautious’ stance when it comes to using AI for game development appeared fir…

After Crazy Taxi's AI Drama, SEGA Says It's Being 'Very Cautious' About Using the Tech

Won't be used for creative aspects.Generative AI continues to be a controversial topic in many fields, and although it may have its uses, many stand against its use in creative endeavours — and that's pretty much how publisher SEGA sees it.The Japanese company stated its stance on AI in an interview with Nikkei, essentially saying it does use the technology within the business, but is playing it safe regarding game development.Read the full arti…

Sega won't "entrust the creative aspect of games to AI," but is using tech to "improve efficiency" in other departments

Senior executive officer and deputy chief business officer Tsuyoshi Saito said Sega is "very cautious" about how it implements generative AI during development

Sega claims it’s being ‘very cautious’ about AI and won’t use it for creative work

Sega says it won’t entrust the creative aspects of games to AI…