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London Businesses See ‘Wicked’ Boom as Fans Splash Out on Costumes, Nails and Karaoke

Actors including Cynthia Erivo and Ariana Grande undergo significant makeup, hair, and costume changes to portray familiar Oz characters in the new film.

Summary by Evening Standard
New sales data analysed by SumUp shows the ‘Wicked effect’ is pushing shoppers towards themed outfits

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  • 50% of the sources lean Left, 50% of the sources are Center
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The Wrap broke the news in United States on Saturday, November 22, 2025.
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