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Secret Service Unveils $2M Michael Bay-Directed Recruitment Ad at Super Bowl

  • The United States Secret Service has created a recruiting advertisement directed by Michael Bay, set to air during the Super Bowl on February 9, 2025, according to multiple NFL and Secret Service sources.
  • The ad cost an estimated $2 million, which is about double what previous Secret Service ads cost, as reported by sources familiar with the project.
  • The ad showcases the Secret Service's role in protecting national leaders and includes images of past presidents, including John F. Kennedy and Ronald Reagan, according to sources familiar with the ad.
  • Secret Service Director Sean Curran stated that he empowered the team to identify a novel approach, which allowed the ad to be produced in less than two weeks, as reported through a spokesperson.
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  • 45% of the sources are Center
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CNN broke the news in Atlanta, United States on Sunday, February 9, 2025.
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