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Detroit Tigers’ Double-A Team Receives Mammoth Rebrand From John Oliver
- Starting July 19 at UPMC Park in Erie, Pennsylvania, the Erie SeaWolves, who play at the Double-A level for the Detroit Tigers, will adopt a new team name and identity as the Erie Moon Mammoths.
- This change follows Erie winning a contest held by John Oliver in May, who offered full control over the rebrand to his HBO show Last Week Tonight.
- The rebrand honors George Moon’s 1991 discovery of a nearly complete woolly mammoth skeleton in nearby Lake Pleasant, inspiring the team’s new purple-themed mascot and lunar-prehistoric jerseys.
- Erie president Greg Coleman expressed enthusiasm about collaborating with 'Last Week Tonight' to offer baseball enthusiasts an imaginative and uniquely themed experience inspired by prehistoric elements and marked by a distinctive purple hue, while John Oliver committed to dedicating their full effort and humor to completely revamping a Minor League Baseball team's identity.
- The Moon Mammoths will appear for four games this season, with new merchandise available online, while the SeaWolves remain the primary mascot and retain their original red, black, and white colors.
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John Oliver helped the Erie SeaWolves select a new alternate name - Hawaii Tribune-Herald
PHILADELPHIA — The Erie SeaWolves have a new alternate identity, thanks to the help of HBO’s “Last Week Tonight with John Oliver.” After extensive research, say hello to the Erie Moon Mammoths — a tribute to a local fossil excavation that occurred in 1991.
HBO’s John Oliver introduces the Moon Mammoths to minor league baseball
CLEVELAND, Ohio — Minor league baseball has always been the laboratory for sports marketing creativity, but the Erie Sea Wolves’ transformation into the “Moon Mammoths” might just take the championship trophy for most brilliantly bizarre rebrand of the season.
Trump to visit ‘Alligator Alcatraz,' detention center in the Everglades
The Detroit Tigers’ Double-A Erie SeaWolves will be renamed the Erie Moon Mammoths after being picked by John Oliver of HBO’s “Last Week Tonight.” Oliver devoted a May 4 segment to names and promotions of minor league baseball teams, announcing: “We are willing to use all of our resources and stupidity to give one Minor League Baseball team a total rebrand. We will give you a new team name, a new mascot. We will even throw you a theme night. It …
John Oliver will rename this Minor League Baseball team the 'Moon Mammoths'
The Detroit Tigers’ Double-A Erie Seawolves will be renamed the Erie Moon Mammoths after being picked by John Oliver of HBO’s “Last Week Tonight.” Oliver devoted a May 4 segment to names and promotions of minor league baseball teams, announcing: “We are willing to use all of our resources and stupidity to give one Minor League Baseball team a total...
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