Seat Isn't Dead Yet As Volkswagen Group Weighs Its Future
6 Articles
6 Articles
Image ID: /clip/42a99613-5cda-40d6-abcb-1a207327e968_media-libre-aspect-ratio_default_0.jpg Seat's road map as a brand remains intact and is on the right track. The Spanish brand, in the eye of the hurricane after rumors of its disappearance, is not going to fade or go bankrupt. Quite the contrary. Markus Haupt, CEO of Seat S.A. (which encompasses Seat and Cupra brands) maintains its argument shown in the exclusive interview granted to El Periód…
The future of SEAT remains open and there are still no decisions taken. This summer, rumors have emerged about a possible extinction of the Spanish brand, in a context of tightening and financial restraint for the Volkswagen Group.
Doomed Seat can be saved. Now the brand's CEO is opening up about keeping the car brand alive. - The brand has increased its market share in several markets, says Markus Haupt. The plan was already clear. Classic Seat would be closed down after 75 years. At the same time, the Volkswagen Group chose to invest in its sibling brand Cupra, which had a greater focus on electric cars. For a long time, the future has looked dark […]
Seat CEO Markus Haupt stated that closing the brand was not the only option and that the future depended on regulations and customer demand.
(ACN) The CEO of Seat and Cupra, Markus Haupt, has admitted that the disappearance of the Seat brand is possible. “Yes, it is one of the feasible scenarios”, although he has defended that Seat continues to be powerful. Haupt said this Monday at a press conference at the Paris Motor Show. Although […]
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