Searching 'weight' can bring up Ozempic in results. It's a drug advertising loophole

Searching 'weight' can bring up Ozempic in results. It's a drug advertising loophole

There are strict rules about what drug companies can say in TV or print ads. But a new study shows there's a lot more wiggle room when companies pay to sponsor online search results.

Searching ‘weight’ can bring up Ozempic in results. It’s a drug advertising loophole – DG Verifications & Stats

David J. Phillip/AP If you’ve googled “weight loss,” there’s a good chance that one of the first search results that came up was a website for Ozempic. But Ozempic hasn’t been approved by the Food and Drug Administration for weight loss — it’s only approved to treat Type 2 diabetes. So why is it showing up there? The answer is something called a sponsored search result. Companies pay search engines so that their websites are among the first resu…

Searching 'weight' can bring up Ozempic in results. It's a drug advertising loophole - TPR: The Public's Radio

There are strict rules about what drug companies can say in TV or print ads. But a new study shows there's a lot more wiggle room when companies pay to sponsor online search results. The post Searching ‘weight’ can bring up Ozempic in results. It’s a drug advertising loophole appeared first on TPR: The Public's Radio.