Scripps Hires Jen Carfley From NBC to Lead Small Business, Direct ad Sales Growth

Scripps hires Jen Carfley from NBC to lead small business, direct ad sales growth

Jen Carfley. (Courtesy image) The E.W. Scripps Company has named Jen Carfley to a newly created role overseeing small and medium business (SMB) growth and direct response advertising, part of a broader effort to expand access to the company’s video advertising inventory. Carfley’s appointment is effective immediately. She will be based in New York and report to Brian Norris, Scripps’ Chief Revenue Officer. In the new position, Carfley will lead …

Scripps taps NBCU sales veteran to lead small and medium business growth and direct response ...

NEW YORK, Aug. 27, 2026 (GLOBE NEWSWIRE) -- The E.W. Scripps Company (NASDAQ: SSP) has appointed Jen Carfley, a seasoned media sales leader, as head of small and medium business growth (SMB) and direct response advertising, effective immediately.

Scripps Taps NBCU Sales Veteran To Lead Small & Medium Business Growth And Direct Response Advertising

Jen Carfley will lead the company’s strategy to connect  advertisers with Scripps’ premium video inventory — including sports, news and entertainment — and performance-driven television advertising solutions across its local, national, linear and connected TV platforms.

Scripps Selects A SMB, Direct Response Ad Head

NEW YORK — The publicly traded owner of broadcast TV stations headquartered in Cincinnati and led by CEO Adam Symson has selected “a seasoned media sales leader” to head small and medium business growth and direct response advertising initiatives across the company’s operations. Earning the newly created role at The E.W. Scripps Company is Jen Carfley, who is tasked with leading the company’s “enterprise-wide strategy to connect growth-focused a…