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Scripps Reaches Multi-Year Agreement with the WNBA to Continue Friday Night Games on ION
- On June 13, 2025, the E.W. Scripps Company revealed a new multi-year deal to keep broadcasting the WNBA’s regular-season Friday night games on ION.
- This deal follows the original three-year $13 million per year agreement set to expire at the end of the 2025 season, driven by rising viewership and demand.
- The new contract includes broadcasting 50 regular-season games and the first weekly studio show exclusively covering the WNBA on ION's network available in over 128 million homes.
- Viewership for the WNBA’s Friday night broadcasts on ION surged by 133% year-over-year in 2024, drawing over 23 million unique viewers, a growth that WNBA Commissioner Cathy Engelbert credited to the expanded audience reach.
- This agreement solidifies ION as the premier Friday night home for WNBA games, reflecting growing excitement and a flourishing partnership between Scripps and the league.
54 Articles
54 Articles
Chicago Tribune
Surge in viewers leads ION TV to extend current 3-year broadcasting deal with WNBA
NEW YORK — Caitlin Clark’s arrival and a major surge in viewers over the past year led to ION Television reaching a multiyear agreement on Friday to extend its broadcasting partnership with the WNBA. ION, which is owned by the Cincinnati, Ohio-based, E.W. Scripps Company, did not reveal the length or value of the contract, which extends the network’s original deal reached in 2023 to broadcast regular-season games and host a weekly studio show. T…
Chicago Sun Times
Usa newsION TV extends WNBA broadcast deal after surge in viewership
NEW YORK — Caitlin Clark's arrival and a major surge in viewers over the past year led to ION Television reaching a multiyear agreement on Friday to extend its broadcasting partnership with the WNBA.ION, which is owned by the Cincinnati, Ohio-based, E.W. Scripps Co., did not reveal the length or value of the contract, which extends the network's original deal reached in 2023 to broadcast regular-season games and host a weekly studio show.The exi…
Surge in viewers leads ION TV to extend current 3-year broadcasting ...
Bennington Banner
Scripps reaches multi-year agreement with the WNBA to continue Friday night games on ION
NEW YORK and CINCINNATI, June 13, 2025 /PRNewswire/ -- The E.W. Scripps Company (NASDAQ: SSP) today announced a new, multi-year agreement with the Women's National Basketball Association (WNBA) to continue airing regular season Friday night matchups on ION – the…
WNBA Agrees To Multi-Year Deal To Continue Airing Games On ION
ION will continue to air WNBA games after the league reached a new multiyear agreement with Scripps. The new deal will take effect in 2026. Terms were not disclosed. "This new multi-year agreement reflects the growing excitement surrounding the league and the rising demand for WNBA games," WNBA commissioner Cathy Engelbert said in a statement. "Through Scripps' ION Network Friday Night doubleheaders, we will continue to showcase the world-class …
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