US EditionPublished • loading... • Updated
Scotts Miracle-Gro Buys Naming Rights for Columbus Crew Stadium
The 20,585-seat stadium will be renamed ScottsMiracle-Gro Field in 2026 as part of a multiyear deal continuing SMG’s local sports and community partnerships.
- On Tuesday, the Crew and Scotts Miracle-Gro announced that the downtown Columbus stadium will be renamed ScottsMiracle-Gro Field starting in 2026, with the 20,585-capacity venue serving as the Crew’s home.
- With its headquarters in Marysville, SMG has worked with the Crew for over 15 years, and John Sass said, `In one way, shape or form, ScottsMiracle-Gro has been a part of this franchise since day one.`
- While terms were undisclosed, the clubs confirmed Legends Global negotiated for the Crew and Wasserman represented Scotts Miracle-Gro Company, which will supply Crew groundskeepers and support the Soccer in Schools program.
- Lower.com will remain a Proud Partner but cede naming rights, with signage updates expected before the 2026 season and the first game at ScottsMiracle-Gro Field on March 7, 2026.
- SMG’s move fits a larger sports-media strategy and builds on its presence with the Blue Jackets, Triple-A Clippers and PGA Tour’s Memorial Tournament, deepening ties with the Central Ohio community.
Insights by Ground AI
13 Articles
13 Articles
Columbus Crew reveals new name of its home stadium
COLUMBUS, Ohio (WCMH) -- A new name has come to the home of the Crew. The team and Scotts Miracle-Gro, a lawn-and-garden product company based in Marysville, announced Tuesday that it reached a multi-year contract to name the Crew's 20,371-seat home ScottsMiracle-Gro Field. Terms of the agreement were not disclosed at the unveiling. Club owner [...]
·Charleston, United States
Read Full Article
Coverage Details
Total News Sources13
Leaning Left1Leaning Right1Center7Last UpdatedBias Distribution78% Center
Bias Distribution
- 78% of the sources are Center
78% Center
11%
C 78%
11%
Factuality
To view factuality data please Upgrade to Premium
