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Scottish craft beer brand Brewdog put up for sale
BrewDog, with 72 bars worldwide and 4% UK off-trade market share, seeks new investment after £37m loss and restructuring efforts in 2025, says spokesperson.
- Recently, BrewDog called in advisers and launched a formal sale process led by AlixPartners, who have begun sounding out potential suitors with a quick deadline for offers.
- Following repeated operating losses and venue closures, BrewDog faced a £23m operating loss in 2023, closed 10 bars in July 2025, and reported a cumulative £148 million decline with a £37 million loss last year.
- Founder James Watt remains a possible bidder amid the process, with about 1,400 employees and 72 bars worldwide at risk.
- BrewDog has reassured staff and customers that day-to-day activity is unchanged, with breweries, bars and venues continuing to operate as normal, and both the company and AlixPartners declined to comment.
- Market context shows faded flotation hopes and past private equity interest as insiders say a once-mooted £2bn valuation has evaporated and last month’s halt at the Elgin distillery refocuses BrewDog amid tough independent-brewer conditions.
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19 Articles
19 Articles
Evening Standard+2 Reposted by 2 other sources
Craft beer brewer BrewDog could be broken up as sale process begins
The beermaker has appointed consultants AlixPartners to oversee a sale process.
·London, United Kingdom
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Total News Sources19
Leaning Left7Leaning Right3Center5Last UpdatedBias Distribution47% Left
Bias Distribution
- 47% of the sources lean Left
47% Left
L 47%
C 33%
R 20%
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