Scenting the future: how India’s first smell mark application aligns with global jurisprudence

Scenting the future: how India’s first smell mark application aligns with global jurisprudence

Published In a landmark moment for Indian intellectual property law, the Trademarks Registry has accepted for advertisement the country’s first olfactory trademark, a floral fragrance reminiscent of roses, as applied to tyres. The order represents a paradigm shift in how Indian law perceives and accommodates non-traditional trademarks. It also situates India firmly within an international con…