Scaler Takes on the ‘Vibe Coding’ Trend with NotDoneAI Digital Campaign Featuring Biswa Kalyan Rath - Business News Week

Scaler's campaign with Biswa Kalyan Rath tackles AI overconfidence with humour

Remember the DIY (Do-It-Yourself) tutorials we used to watch for our craft periods in school? The videos seemed so easy that we used to immediately run to our parents, buy the same materials mentioned in the videos and sit down to make the art. The videos used to give us a different level of confidence to make it exactly as shown. Similarly, there is another level of confidence that comes from reading a few self-help and business books and decid…

Scaler Takes on the ‘Vibe Coding’ Trend with NotDoneAI Digital Campaign Featuring Biswa Kalyan Rath - Business News Week

India, June 17: Scaler,  an AI-native technology company, has launched #NotDoneAI, a digital film featuring comedian and writer Biswa Kalyan Rath. Through humour and satire, the campaign explores the pitfalls of “vibe coding”, the growing practice of relying on AI-generated outputs without fully understanding the underlying logic. The campaign, conceptualised and executed by Emplace HQ, […] The post Scaler Takes on the ‘Vibe Coding’ Trend with N…