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Savannah James, Wife of LeBron James Teams up with Howard University’s College of Medicine
- On May 15, 2025, Savannah James introduced Reframe, a premium skincare line developed in collaboration with Howard University's College of Medicine.
- She developed Reframe over two years to create inclusive, clinically tested products addressing diverse skin tones, inspired by a lack of educational and digestible skincare options.
- The brand's three products—the $115 Pigment Processor serum, $95 Compression Complex moisturizer, and $135 Circadian Cream night cream—underwent a year-long double-blind clinical study with 50 subjects aged 18 to 65.
- James said her daughter pushed her outside her comfort zone and described Reframe as "an all-inclusive skincare brand" that incorporates culture, music, and fashion alongside clinical care.
- Reframe’s launch signals a strategic entry aimed at educated millennials seeking high-performance skincare, backed by accredited dermatology research to build consumer trust.
23 Articles
23 Articles
Savannah James Launches Skincare Line, Reframe
Savannah James has launched a new skincare brand called Reframe, focusing on hydration and pigmentation. The line includes products developed in collaboration with dermatology experts and features innovative ingredients. The post Savannah James Launches Skincare Line, Reframe appeared first on African American News and Issues.
Savannah James Enters The Skincare Scene With Her Bold New Brand: Refr
Following her solo appearance at the Met Gala, Savannah James is continuing her pivot into the spotlight with her new beauty brand, Reframe. Source: Rich Polk For the past two years, podcast host, mentor, and mother of three Savannah James has been quietly working on something close to her heart. Her skincare line, Reframe, officially drops this May with three core products: the Pigment Processor, a brightening serum ($115); the Compression Comp…
Savannah James’ New Skincare Brand, Reframe, Was Inspired By Her Daughter
By Akili King ·Updated May 15, 2025 While most celebrity-owned beauty brands might come off as money grabs and a way to stay relevant in the fast-moving media landscape, The post Savannah James’ New Skincare Brand, Reframe, Was Inspired By Her Daughter appeared first on Essence.
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