[Satire] Satire may dehumanize targets and make them more subject to ridicule

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One study claims that satirical videos and memes harm the image of celebrities more than a sober criticism of their misconduct – because they "dehumanize" those affected as joke figures. What conclusions should the political satire draw from this?

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Study shows satire's unexpected power to destroy reputations

Anyone who's been the target of a viral meme or satirical sketch knows it can sting. New research suggests that humorous criticism, in some cases, may inflict more reputational damage than straightforward criticism. The post Study shows satire’s unexpected power to destroy reputations appeared first on Study Finds.

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The Dark Side of Satire: Why Humor Can Do More Damage Than Criticism

New research suggests satire may be more harmful than direct criticism, subtly dehumanizing its targets and damaging reputations. In experiments with satirical videos and memes, viewers formed harsher opinions of public figures compared to those who saw direct criticism. Even fictional characters weren’t spared. However, briefly imagining a positive interaction with the target helped counteract [...]

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Satire may dehumanize targets and make them more subject to ridicule

In our digital times, as we are inundated with YouTube videos, memes and social media, satire is everywhere, but it can be more damaging to people's reputations than direct criticism, according to research published in the Journal of Experimental Psychology: General.

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A series of experiments in which subjects were presented with expressions of direct or satirical criticism showed that satire evokes more negative perceptions. The researchers speculate that the reason for this is the dehumanization that satire creates.

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Celebrity study reveals satire harms reputation more than criticism

Gwyneth Paltrow in 2008. (Andrew Halpern via Wikimedia Commons) By Stephen Beech Satire is more damaging to reputations than direct criticism, according to a study involving Jose Mourinho and Gwyneth Paltrow. NFL legend Tom Brady and Facebook cofounder Mark Zuckerberg also featured alongside the iconic football coach and Hollywood actress in a series of experiments by American psychologists. The findings suggest that seemingly innocuous satire m…