SAS Puts ‘Scandinavian as Standard’ at Brand Platform's Core
4 Articles
4 Articles
In connection with its 80th anniversary, SAS has launched a new brand platform and a new slogan that will link the airline more closely to Scandinavian values such as cooperation and openness.
On the occasion of its 80th anniversary, SAS is launching on 28 September a new brand platform, "Scandinavian as Standard". Behind this signature, the company intends to affirm its Nordic identity internationally, while its capitalistic rapprochement with Air France-KLM continues. SAS relies on its Scandinavian identity "Scandinavian as Standard": the formula could translate into "Scandinavian, quite naturally". SAS makes it the basis of its com…
The slogan emphasizes stories and situations that have shaped SAS through generations, says the brand manager.
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