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Sara Martinsson: Is Cross-Country Skiers' Instagram Lives Ruining the Sport?

Summary by Dagens Nyheter.
Cross-country skiing was a classic Swedish TV entertainment for a long time. But behind the success in the Olympics in Milan is a sport that is fighting for its survival. Now we would rather ride Vasaloppet ourselves than watch others, writes Sara Martinsson. Can Frida Karlsson change that?

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Dagens Nyheter.Dagens Nyheter.
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Sara Martinsson: Is Cross-Country Skiers' Instagram Lives Ruining the Sport?

Cross-country skiing was a classic Swedish TV entertainment for a long time. But behind the success in the Olympics in Milan is a sport that is fighting for its survival. Now we would rather ride Vasaloppet ourselves than watch others, writes Sara Martinsson. Can Frida Karlsson change that?

·Stockholm, Sweden
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Dagens Nyheter. broke the news in Stockholm, Sweden on Thursday, February 19, 2026.
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