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Sapphire PR manager wishes AMD and Nvidia would let partners run wild with design — wants freedom to bring back Toxic line more often

Summary by World NEWS Live
(Image credit: Sapphire) Edward Crisler, PR manager at Sapphire Technology, wishes his company had more freedom in design. In a recent podcast with Hardware Unboxed discussing Sapphire graphics cards and the GPU market, the PR manager and PC enthusiast said that he wished AIB partners like Sapphire would be free to make their own graphics cards without limitations applied by chip makers like AMD and Nvidia.In the GPU market where nearly all gra…
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In an interview with the YouTube channel, The Hardware Unboxed, Edward Crisler, of SAPPHIRE offered a plea for greater freedom in the creation of graphics cards, while aiming directly at AMD! What flows from meaning, since SAPPHIRE con tains and distributes exclusively AMD cards, the man believes that AMD should be content with providing GPUs and chips, while indicating the requirements necessitating compatibility with the cards, then leaving th…

In an industry where the differentiation between graphic card models is sold as an added value, rarely in the history of this sector will we see statements as clearly as those released by Sapphire's PR. In a recent conversation within the podcast of The Hardware Unboxed, Edward Crisler, representative of Sapphire and one of Radeon's historic and exclusive AIBs, left an uncomfortable reflection: the partners, Sapphire in this case, throws a criti…

Sapphire wants AMD to have more room for design for partner graphics cards. The exclusive partner sees the strict specifications as a brake for true product differentiation and innovation.

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techpowerup.com broke the news in on Monday, December 15, 2025.
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