SAP rebrands Emarsys as Engagement Cloud with plans to expand into enterprise-wide orchestration

SAP rebrands Emarsys as Engagement Cloud for AI CX

SAP renames Emarsys as Engagement Cloud, adding an enterprise edition to unify governed, AI-driven customer interactions across systems.

SAP renames SAP Emarsys solution to SAP Engagement Cloud, advancing its enterprise engagement strategy

By SAP The post SAP renames SAP Emarsys solution to SAP Engagement Cloud, advancing its enterprise engagement strategy appeared first on IT Supply Chain.

SAP rebrands Emarsys as Engagement Cloud with plans to expand into enterprise-wide orchestration

SAP SE today is rebranding its Emarsys marketing platform as SAP Engagement Cloud and positioning it as a broader enterprise-wide orchestration layer designed to connect customer-facing interactions with operational execution across the business. The company said the move reflects a shift in how engagement is defined in the artificial intelligence era, when customers increasingly expect […] The post SAP rebrands Emarsys as Engagement Cloud with …