Santa Monica Votes to Host Major 2026 World Cup & 2028 Olympics Activations

City Council Authorizes the Activation of Major Cultural Events

In the coming months and years, the city will see thousands of visitors swarm several high-profile events surrounding the World Cup, the 2028 Olympic Games, and a signature music festival that may become an annual staple.  As part of Santa Monica’s sweeping Realignment Plan, several measures were approved to give the city’s economic comeback a […] The post City Council Authorizes the Activation of Major Cultural Events  first appeared on Santa M…

Santa Monica votes to host major 2026 World Cup & 2028 Olympics activations

The Santa Monica City Council voted unanimously 6-0 April 14 to authorize negotiations for a series of major event license agreements and adopt sweeping changes to the city's municipal code, positioning the city to host a slate of high-profile activations tied to the 2026 FIFA World Cup and the 2028 Los Angeles Olympic and Paralympic Games.The action marks a significant shift in how Santa Monica manages large-scale public events, moving away fro…

Santa Monica Launches Major Events Push With World Cup on Deck

SANTA MONICA - Officials are betting the next few years of global sports and entertainment events can help bring people — and money — back into the city.