Santa Cruz’s Pacific Avenue is starting to look like Everywhere Else

Santa Cruz’s Pacific Avenue is starting to look like Everywhere Else

Pacific Avenue once embodied Santa Cruz’s quirky, community-driven spirit, writes UC Santa Cruz student and aspiring writer Carly Pavlin. As chain retailers, including Anthropologie, replace longtime local institutions, she fears that identity is beginning to fade. Here, Pavlin reflects on the downtown she fell in love with four years ago — and asks what kind of city Santa Cruz is becoming. Is Pacific Avenue still Santa Cruz, or is it starting t…