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Chinese New Year Parade in San Francisco Celebrates Year of the Horse

The parade honored Eileen Gu, who won three medals at the 2025 Milan-Cortina Olympics, attracting thousands to celebrate Chinese American culture and the Year of the Fire Horse.

  • On Saturday, March 7, 2026, Eileen Gu, Olympic freestyle skier and grand marshal, led San Francisco's Chinese New Year parade, drawing thousands of spectators to Downtown and Chinatown.
  • With origins in the 1800s, the event has been organized by the Chinese Chamber of Commerce since 1958, with Gu chosen by mid last year.
  • Midway through, Eileen Gu appeared in a red dress in a red convertible decorated with flowers as the procession featured drums, dancing, floats, lion dancers, martial artists, and children with inflatable horses.
  • Crowds responded enthusiastically as the free event drew spectators from the Bay Area and Northern California, and Lunar New Year festivities continued with Chinatown street market and weekend celebrations.
  • Eileen Gu's dual identity — an Olympian for China and a San Francisco native — prompted scrutiny and support this Year of the Fire Horse, symbolizing rapid change and intense energy.
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  • 55% of the sources are Center
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NBC Bay Area broke the news in San Francisco, United States on Saturday, March 7, 2026.
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