Chinese New Year Parade in San Francisco Celebrates Year of the Horse
The parade honored Eileen Gu, who won three medals at the 2025 Milan-Cortina Olympics, attracting thousands to celebrate Chinese American culture and the Year of the Fire Horse.
- On Saturday, March 7, 2026, Eileen Gu, Olympic freestyle skier and grand marshal, led San Francisco's Chinese New Year parade, drawing thousands of spectators to Downtown and Chinatown.
- With origins in the 1800s, the event has been organized by the Chinese Chamber of Commerce since 1958, with Gu chosen by mid last year.
- Midway through, Eileen Gu appeared in a red dress in a red convertible decorated with flowers as the procession featured drums, dancing, floats, lion dancers, martial artists, and children with inflatable horses.
- Crowds responded enthusiastically as the free event drew spectators from the Bay Area and Northern California, and Lunar New Year festivities continued with Chinatown street market and weekend celebrations.
- Eileen Gu's dual identity — an Olympian for China and a San Francisco native — prompted scrutiny and support this Year of the Fire Horse, symbolizing rapid change and intense energy.
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14 Articles
Olympic champion Eileen Gu leads San Francisco’s Chinese New Year parade
San Francisco rang in the Year of the Fire Horse with its annual Chinese New Year parade Saturday evening, with thousands of revelers cheering on hometown hero and Olympic champion Eileen Gu as its grand marshal. The procession featured drums, dancing and floats celebrating the vibrancy of the Chinese American community in the oldest celebration of its kind outside Asia and one of the largest. Civic leaders and performers paraded from downtown t…
Republicans troll ‘communist’ San Francisco for rolling out the red carpet for Chinese Olympian Eileen Gu
California Republicans are blasting San Francisco–born Olympic star Eileen Gu after the freestyle skier received a hero’s welcome during the city’s annual Chinese New Year parade.
Chinese New Year Parade draws huge crowds, stars like Eileen Gu in SF
SAN FRANCISCO (KRON) -- San Francisco's Chinese New Year Parade took over city streets Saturday — the largest such parade outside of Asia. It draws people to San Francisco from all over the world. Eileen Gu at the Chinese New Year Parade in San Francisco on March 7, 2026. (Photo: KRON4 News). KRON4 photojournalist Malcolm Jackson gives us a look in the video player above.
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