San Antonio-based Whataburger unveils new restaurant designs
The Legacy and Essentials add heritage design, larger and smaller footprints, and pickup areas as Whataburger targets early 2027 openings.
2 Articles
2 Articles
Whataburger Has Big Changes Coming In 2027
Meet the Legacy and the Essentials.Credit: WhataburgerWe can all spot Whataburger and its iconic orange-and-white stripes from a mile away—or, at least, down a busy stretch of town. The burger chain’s very first restaurant was opened by an entrepreneur named Harmon Dobson back in 1950 in Corpus Christi, Texas, with headquarters now situated in San Antonio. Through the decades, Whataburger stayed in touch with their Texas roots and commitment to …
San Antonio-based Whataburger unveils new restaurant designs
A popular fast-casual burger chain has introduced new restaurant prototypes as part of its growth plans.San Antonio-based Whataburger plans to roll out two new restaurant designs by early 2027, with construction expected to start later this year.The new designs — dubbed The Legacy and The Essential — draw on Whataburger’s 75-year history, reviving past architectural elements.The prototypes will debut first in Texas and will be followed by openin…
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