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Samsung Reimagines the Future of Design at CES 2026, Guiding Technology for Humanity

On Jan. 6, 2026, Samsung Electronics Co., Ltd. held the final CES 2026 Tech Forum session at The First Look space at The Wynn Las Vegas, convening a panel moderated by Debbie Millman with Mauro Porcini, Karim Rashid, and Fabio Novembre.
Moderator Debbie Millman noted two decades of minimalism have dominated design in tech, prompting panelists to highlight a shift from designing objects to creating emotionally meaningful experiences.
Mauro Porcini described AI as balancing Emotional Intelligence and Human Imagination, while panelists argued AI should expand creativity; Fabio Novembre said `Happiness is the aim of design` and Karim Rashid noted strong emotional ties to objects.
Samsung is integrating AI across its product portfolio and SmartThings ecosystem to create connected experiences, redefining TVs, smartphones, wearables, home appliances, memory, system LSI, foundry, medical imaging, HVAC, robotics and Harman products.
This approach positions Samsung to push industry norms toward emotionally resonant, human-centered AI as panelists said technology should serve people's lives and unlock new expression.

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Samsung and LG's diverging strategies at CES 2026

At CES 2026 in Las Vegas, South Korea's Samsung Electronics and LG Electronics presented contrasting strategic directions. Samsung emphasized AI-driven innovations and ecosystem integration, while LG focused on new product designs and emerging business areas such as robotics.

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