Samsung led the Southeast Asia smartphone market in Q2, was the only brand growing

Samsung led the Southeast Asia smartphone market in Q2, was the only brand growing

According to a new report from Counterpoint Research (CR), the Southeast Asia (SEA) smartphone market declined by 15% in the second quarter of this year (April to June), compared to the same period last year. Obviously, rising costs for smartphones are to blame. Samsung led the market with a 24% share and was the only brand to actually grow its shipments YoY, by 6%. It was followed by Xiaomi with 18% of the pie, Oppo with 17%, Transsion (the par…

Samsung Tops Southeast Asia Smartphone Market in Q2 With 6% Growth

The Southeast Asia smartphone market declined 15% year over year in the second quarter. The April to June period saw weaker shipments compared with the same period last year. According to Counterpoint Research (CR), rising smartphone costs are putting pressure on demand. Consumers are also becoming more careful with their spending as prices continue to […] The post Samsung Tops Southeast Asia Smartphone Market in Q2 With 6% Growth appeared first…

Samsung tops Southeast Asia smartphone market in Q2 2026

Counterpoint Research has published an analysis on the Southeast Asia (SEA) smartphone market in Q2 2026 and there's some good news for Samsung. According to it, Samsung had a 24% market share, the highest among all the brands, giving it the first position on the chart, just like in Europe and LATAM. Counterpoint Research's chart showing SEA smartphone shipments market share Q2 2026 versus Q2 2025 | Source: Counterpoint Research During the sa…