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Samsung Confirms Galaxy Unpacked 2026 Event on February 25: Galaxy S26 Ultra, S26 and What More to Expect

Samsung will announce the Galaxy S26 series with hardware upgrades and pricing details amid a RAM shortage that may impact incentives, with release expected mid-March.

  • On February 25, Samsung will hold its Galaxy Unpacked event to showcase the Galaxy S26 series, focusing on the Galaxy S26 Ultra with major hardware upgrades.
  • Based on recent patterns, Samsung's past Unpacked events show Galaxy S26 Ultra releases 14 to 18 days after announcement, placing a March 11–March 15 launch window with March 13 the likeliest date.
  • With incentives shifting, the price is under scrutiny amid a reported `RAM crisis`, and Samsung's $30 reservation credit is lower than the previous $50, raising questions about the $1,299 MSRP target.
  • Expect the February 25 Galaxy Unpacked keynote to provide official availability and pricing, guiding retailers and buyers this year, as Samsung traditionally shares this information at the event.
  • Compared with last year, the launch appears slightly later in the season, and the mid‑March window avoids the number four and Western Friday the 13th superstition, which Koreans generally do not share.
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72 Articles

Lean Right

Samsung has officially announced its next Galaxy Unpacked presentation event, which will take place on Wednesday, February 25, and will feature the new members of the Galaxy S flagship series, with Galaxy AI's artificial intelligence (IA) as the centerpiece.Korean technology will hold this next event in San Francisco (United States), although it can be followed in real time through Samsung's official website and its YouTube channel, starting at …

·Buenos Aires, Argentina
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Right

It is not yet known whether mobile phones will become more expensive compared to their predecessors.

·Budapest, Hungary
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Lean Left

Samsung officials broke the silence on Tuesday. After weeks of waiting, the official date for the launch of the new Galaxy S series smartphones – the South Korean electronics giant’s most advanced models to compete with Apple’s latest iPhones – is finally known. We’ll see the news later this month.

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Phone Arena broke the news in on Tuesday, February 10, 2026.
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