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Samreen's Vanity Rebrands As Citarë To Celebrate South Asian Heritage

Summary by Beauty Independent
At a time when DEI and immigration are under attack, founder and makeup artist Samreen Arshad is doubling down on her South Asian roots in rebranding Samreen’s Vanity as Citarë. “I’m an immigrant with a minority-owned brand, and while that could have been my super power, with the climate in the U.S., it’s ... The post Samreen’s Vanity Rebrands As Citarë To Celebrate South Asian Heritage appeared first on Beauty Independent.
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Beauty Independent broke the news in on Thursday, July 3, 2025.
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