How Many People Are Watching Podcasts on Netflix?

How many people are watching podcasts on Netflix?

Sponsored by Podscribe. What are the top podcast shows in March 2026? NPR leads in reach, Diary of a CEO tops engagement, and top rankings shift across charts. Explore the Podscribe Ranker: Shows | Publishers | Advertisers How are podcasts doing on Netflix? Independent measurement company Samba TV posted data on Netflix Podcasts, including a podcast ranker. The company says that 13% of Netflix households (that's 10mn households) watched at least…

Netflix Podcasts Boom in 2026: ‘The Breakfast Club’ Leads as 13% Households Tune In

Netflix is steadily carving out a new space in the podcasting ecosystem — and early signals suggest the strategy is already gaining traction. According to fresh insights from Samba TV, around 13% of U.S. Netflix households watched at least one podcast on the platform during the first quarter of 2026. While the numbers may appear modest at first glance, industry experts believe this marks the beginning of a significant transformation — shifting p…

Samba, which collects usage data from smart TVs in the US, estimates 13% of Netflix households in Q1 watched at least a minute of a podcast on Netflix

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