Samantha Ruth Prabhu Wins Big in Bombay High Court: Unauthorised Use of Her Name, Image and Voice on AI Platforms Barred
The court ordered takedowns of AI-generated deepfakes and morphed content after finding an apparent violation of the actor’s personality and publicity rights.
- The Bombay High Court granted Samantha Ruth Prabhu interim protection on Thursday, barring AI-generated platforms and digital media entities from using her name, image, or voice without permission. The court ordered removal of Unauthorised content featuring the actor.
- Justice Madhav Jamdar found that Unauthorised AI-generated deepfakes and morphed content infringed Samantha's personality and publicity rights. The suit targets 18 defendants, including technology platforms and digital media companies, for disseminating content without her consent.
- Samantha invoked Section 38B of the Copyright Act and the Constitution of India, arguing her personality rights and right to privacy were violated. She secured leave under Clause XII of the Letters Patent on 28 August, allowing the court to address non-resident defendants.
- The court directed immediate removal of Unauthorised content and granted a John Doe order, a mechanism allowing legal action against infringers whose identities remain unknown. Samantha stated, "It is an Indian story reaching Indian homes."
- This legal action protects Samantha's moral rights as a performer against future exploitation through AI-generated content. The Bombay High Court will hear the matter again on 10 December to evaluate permanent injunctions and damages.
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Bollywood Hungama
PressNewsAgencySamantha Ruth Prabhu wins big in Bombay High Court: Unauthorised use of her name, image and voice on AI platforms barred
Samantha Ruth Prabhu has secured a significant legal victory in her fight against the misuse of her identity online. The Bombay High Court on Thursday granted her interim protection, barring AI platforms, e-commerce portals and digital media entities from using her name, image and voice without permission. The court has also directed that unauthorised content featuring the actor be taken down.Hearing the suit on personality rights, Justice Madha…
HC orders removal of Samantha deepfakes and unauthorised content
Mumbai: The Bombay High Court on Thursday ordered the takedown of deepfakes and unauthorised content misusing the name, image and other personality traits of actor Samantha Ruth Prabhu. A single bench of Justice Madhav Jamdar passed the interim order on a petition filed by Prabhu seeking protection of her personality rights and raising concerns over … Get the latest updates in Hyderabad City News, Technology, Entertainment, Sports, Politics and …
Samantha Ruth Prabhu wins interim protection from Bombay High Court as court orders takedown of deepfakes using her name, image and voice
The Bombay High Court has issued an order to remove deepfakes and unauthorized content related to Samantha Ruth Prabhu. This decision follows her concerns about the misuse of her identity on various platforms. The court emphasized the protection of her personality rights, linking them to fundamental rights. Allegations included the use of morphed images and AI-generated content without permission.
Samantha's face, voice, name can't be misused by AI, says Bombay High Court
The Bombay High Court has restrained the unauthorised use of Samantha Ruth Prabhu's name, image and voice and ordered takedowns of related content. The order recognises prima facie violations of her personality, publicity and performers' rights in AI-generated deepfakes and morphed material.
Samantha Ruth Prabhu gets court protection after AI deepfakes allegedly misuse her identity
HighlightsBombay Court orders the takedown of allegedly unauthorised content using Samantha Ruth Prabhu’s name, image and voiceThe actor raised concerns over deepfake videos, morphed photographs and AI-generated content using her identityThe court’s interim order also covers alleged AI voice content, obscene videos and interactive chatbotsSamantha Ruth Prabhu has received interim protection from the Bombay Court after raising concerns over the a…
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