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Salmon Megafarm: This Ex-Trader Who Wants to Make Fish the New Oil

In the Gironde region of France, a mega-project for an industrial salmon farm on land is sparking national controversy. But where did this dystopian idea come from? An investigation into the emergence of a company born thanks to a financial whiz. Some major projects defy reason. In the small town of Verdon-sur-Mer, in the fragile Gironde estuary, the international company Pure Salmon wants to build a "farm," as it calls it. In reality, it's a 75…
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In the Gironde region of France, a mega-project for an industrial salmon farm on land is sparking national controversy. But where did this dystopian idea come from? An investigation into the emergence of a company born thanks to a financial whiz. Some major projects defy reason. In the small town of Verdon-sur-Mer, in the fragile Gironde estuary, the international company Pure Salmon wants to build a "farm," as it calls it. In reality, it's a 75…

While the final authorisation of the state is expected on the project of Pure Salmon at Verdon-sur-Mer, where a demonstration was held this Sunday, the Ifremer calls for prudence. The institute highlights major uncertainties, particularly environmental, and relativizes its interest in the matter of food sovereignty; an analysis that joins the opposition of the minister of ecological transition, Monique Barbut. The post Mega-Salmon Farms: Ifremer…

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Rue89 Bordeaux broke the news on Monday, April 27, 2026.
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