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Sales training firm expands into Asia with new leadership appointments

ValueSelling expands Asia-Pacific operations with local-language sales training led by new Managing Partners to meet rising demand for aligned, value-based sales execution, serving global clients.

  • On Tuesday, ValueSelling Associates appointed Kevin Sun as Managing Partner in China and Tetsuro Yamamoto as Managing Partner in Japan, strengthening the company's presence in the Asia-Pacific region.
  • Growing demand for aligned sales execution in international markets prompted the expansion, as multinational organizations increasingly require consistent training methodologies delivered in local languages.
  • Sun brings more than 20 years of multinational leadership experience spanning sales and regional management, while Yamamoto offers more than 35 years in enterprise B2B sales within the IT industry.
  • By integrating local expertise with the firm's unified global framework, the new leaders will facilitate training delivery in Mandarin and Japanese, enabling multinational teams to align around a common sales approach.
  • ValueSelling Associates CEO Julie Thomas stated the expansion is a key pillar of the company's global growth strategy, aiming to scale training services to FORTUNE 1000 and startup companies worldwide.
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Sales training firm expands into Asia with new leadership appointments

A sales training firm expands into Asia with new China and Japan leadership appointments

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Globe Newswire broke the news in on Tuesday, March 31, 2026.
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