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Sales of Pea Soup Increase by a Third on New Year's Eve

Summary by ohtuleht.ee
Over half a million cans of pea soup are sold in Estonian retail chains every year. Pea soup is one of the three most beloved soups among Estonians all year round, but during the New Year, its sales increase by a third, confirms Jaanus Aal, CEO of Salvest. Sales of Põltsamaa pea soup also more than double during the New Year.
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ohtuleht.eeohtuleht.ee

Sales of Pea Soup Increase by a Third on New Year's Eve

Over half a million cans of pea soup are sold in Estonian retail chains every year. Pea soup is one of the three most beloved soups among Estonians all year round, but during the New Year, its sales increase by a third, confirms Jaanus Aal, CEO of Salvest. Sales of Põltsamaa pea soup also more than double during the New Year.

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ohtuleht.ee broke the news in on Tuesday, February 17, 2026.
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