One in Three Gen Z’s Foreswear Alcohol, Turbocharging Already Booming Booze-Free Alternatives

One in three Gen Z’s foreswear alcohol, turbocharging already booming booze-free alternatives

Exploring the rise of non-alcoholic drinks driven by Gen Z, health trends, and evolving beverage innovation.

The Rise of Booze-Free Beverages in Calgary - Avenue Calgary

A refreshing trio of alcohol-free cocktails at Lulu bar (L to R): Beach Hat, Hawaiian Honeycreeper and Pink Pony Club. Photo by Jared Sych. Social drinking culture has changed in recent years, driving a demand for low- to no-alcohol selections. Post-pandemic statistics show a decisive change in people’s drinking habits. Particularly among Gen-Z and Millenials, the “sober curious” lifestyle seems to have taken hold. But low- and non-alcoholic bev…

Sales Of Functional Drinks Booming As Gen Z Swaps Out Coffee And Alcohol For Healthier Alternatives

Functional drinks are becoming a staple for a new generation of consumers, led by health-conscious Gen Z shoppers. New supermarket data reveals a sharp rise in demand for the drinks, which are enhanced with ingredients like vitamins, probiotics, and collagen (more…) The post Sales Of Functional Drinks Booming As Gen Z Swaps Out Coffee And Alcohol For Healthier Alternatives appeared first on KamCity.