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Tesla's European sales slump for fifth month as EV rivals gain momentum

  • Tesla's European sales declined for the fifth consecutive month by 27.9% in May 2025 amid rising overall EV sales across the continent.
  • This slump followed increased competition and consumer reluctance driven by high prices, limited charging infrastructure, and political factors surrounding Tesla's CEO Elon Musk.
  • Although Tesla's sales in Europe dropped by 37.1% to 75,196 units during the initial months of 2025 compared to the same timeframe in 2024, overall electric vehicle sales across the continent increased by 26.1%.
  • Battery-Electric vehicles accounted for 15.4% of new car sales in early 2025, with Tesla's market share in Europe dropping to 1.2% in May from 2.1% last year, while rivals like SAIC Motor saw registrations rise 22.5%.
  • Industry leaders like ACEA urge building a supportive ecosystem with incentives and infrastructure to accelerate BEV adoption, highlighting what remains a significant challenge for Tesla and the European market.
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Tesla sold 8,729 electric vehicles (EVs) across the European Union last month, down 40.5 percent from the same period last year, when the number was 14,682, the European Automobile Manufacturers Association (ACEA) announced today.

·Belgrade, Serbia
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The US car manufacturer Tesla again recorded a massive decline in Europe in May.

·Germany
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Automobile Propre broke the news in on Tuesday, June 24, 2025.
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