Sales of beer dropped by 3.4% in 2024; higher excise duties and taxes named as reasons

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Sales of beer dropped by 3.4% in 2024; higher excise duties and taxes named as reasons

Beer sales dropped by 3.4 percent in the Netherlands compared to 2023, Stichting Dranken Nederland reported based on numbers provided by Dutch brewers. The substantial increases in beer excise duty and consumption tax as of 1 January 2024 had a particularly heavy impact, according to the Association for Alcohol in the Netherlands. As a result, sales of both alcoholic and non-alcoholic beer fell last year.