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"Salaries Are an Investment, Not an Expense," "Don't Haggle over a Single Yen": The Reasons Why a Former First-Class Chef and a Ginza Pastry Chef Work at a Supermarket in Yamanashi.

Summary by toyokeizai.net
In a town of 5,500 people, there's a miraculous supermarket called "Himawari Market" where top-class artisans gather. A team of "Avengers" including chefs who used to work in first class and pastry chefs from Ginza have come together, achieving 16 consecutive periods of increased revenue with products and services that defy convention. Why do they gather here, and why do they stay? We investigated the story behind the scenes.
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In a town of 5,500 people, there's a miraculous supermarket called "Himawari Market" where top-class artisans gather. A team of "Avengers" including chefs who used to work in first class and pastry chefs from Ginza have come together, achieving 16 consecutive periods of increased revenue with products and services that defy convention. Why do they gather here, and why do they stay? We investigated the story behind the scenes.

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toyokeizai.net broke the news on Friday, June 5, 2026.
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